{"id":13476,"date":"2025-03-18T22:40:18","date_gmt":"2025-03-19T01:40:18","guid":{"rendered":"https:\/\/www.letsmarketing.com.br\/?p=13476"},"modified":"2026-05-26T23:37:14","modified_gmt":"2026-05-27T02:37:14","slug":"ostentacao-na-advocacia","status":"publish","type":"post","link":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/","title":{"rendered":"Ostenta\u00e7\u00e3o na advocacia"},"content":{"rendered":"

OAB endurece regras contra ostenta\u00e7\u00e3o na advocacia<\/strong><\/h1>\n

A Ordem dos Advogados do Brasil (OAB)<\/a> pretende lan\u00e7ar, ainda este ano, um c\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o de advogados nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes. A medida surge em resposta a centenas de procedimentos abertos para apurar posturas inadequadas de advogados no ambiente digital.<\/strong><\/p>\n

\"\"<\/p>\n

Mas o que \u00e9 ostenta\u00e7\u00e3o<\/strong>? De acordo com o dicion\u00e1rio da l\u00edngua portuguesa, ostentar significa “exibir com vaidade, mostrar com exagero ou alarde”. No contexto da advocacia, a OAB entende que isso se aplica \u00e0 exibi\u00e7\u00e3o de bens, viagens, estilo de vida luxuoso e qualquer outra pr\u00e1tica que busque impressionar potenciais clientes por meio de status, e n\u00e3o de compet\u00eancia profissional.<\/p>\n

O Provimento 205\/2021<\/a> do Conselho Federal da OAB j\u00e1 estabelece que a publicidade da advocacia deve ser s\u00f3bria, discreta e informativa. Isso significa que n\u00e3o s\u00e3o permitidas postagens que incitem diretamente a contrata\u00e7\u00e3o, promessas de resultados ou qualquer forma de mercantiliza\u00e7\u00e3o da profiss\u00e3o.<\/p>\n

O que pode ser considerado ostenta\u00e7\u00e3o?<\/strong><\/h2>\n
    \n
  • Exibi\u00e7\u00e3o de carros de luxo, viagens e bens de consumo nas redes sociais relacionadas ao trabalho;<\/li>\n
  • Publica\u00e7\u00e3o de valores de honor\u00e1rios cobrados ou ganhos obtidos em processos;<\/li>\n
  • Utiliza\u00e7\u00e3o de express\u00f5es que sugiram superioridade profissional, como “advogado dos milion\u00e1rios” ou “especialista nos maiores casos do pa\u00eds”;<\/li>\n
  • Promessas de solu\u00e7\u00e3o r\u00e1pida ou garantida de casos jur\u00eddicos;<\/li>\n
  • Uso de linguagem persuasiva e promocional, como “n\u00e3o perca tempo, contrate agora”;<\/li>\n
  • Associa\u00e7\u00e3o da imagem pessoal a um padr\u00e3o de vida exageradamente luxuoso.<\/li>\n<\/ul>\n

    Como advogados podem evitar pisar no terreno da ostenta\u00e7\u00e3o na advocacia?<\/strong><\/h2>\n

    A publicidade na advocacia \u00e9 permitida, mas deve seguir regras claras. Aqui est\u00e3o algumas diretrizes essenciais para n\u00e3o correr riscos:<\/p>\n

      \n
    1. Priorize o conte\u00fado informativo<\/strong>: publique artigos, participa\u00e7\u00f5es em eventos, decis\u00f5es relevantes e explica\u00e7\u00f5es sobre temas jur\u00eddicos. Educar o p\u00fablico \u00e9 a melhor forma de se posicionar.<\/li>\n
    2. Evite autopromo\u00e7\u00e3o exagerada<\/strong>: mostrar que voc\u00ea \u00e9 um bom advogado n\u00e3o significa exibir riqueza ou ostentar conquistas pessoais.<\/li>\n
    3. Cuidado com a linguagem<\/strong>: postagens devem ser neutras, sem promessas de sucesso ou insinua\u00e7\u00f5es sobre a superioridade do seu servi\u00e7o.<\/li>\n
    4. Reveja suas postagens<\/strong>: antes de publicar, pergunte-se: “Isso agrega valor ou apenas impressiona?”. Se for apenas para impressionar, reconsidere.<\/li>\n
    5. Evite expor clientes<\/strong>: divulgar nomes ou resultados de processos \u00e9 proibido. Mantenha a discri\u00e7\u00e3o e respeite o sigilo profissional.<\/li>\n
    6. Seja coerente com a imagem da advocacia<\/strong>: advogados devem manter uma postura profissional dentro e fora das redes sociais. A percep\u00e7\u00e3o do p\u00fablico importa.<\/li>\n<\/ol>\n

      A OAB busca garantir que a publicidade na advocacia n\u00e3o se transforme em um meio de explora\u00e7\u00e3o comercial agressiva. A ostenta\u00e7\u00e3o pode afetar a credibilidade da profiss\u00e3o, criar um ambiente competitivo anti\u00e9tico e atrair clientes por raz\u00f5es erradas.<\/p>\n

      O novo c\u00f3digo anti-ostenta\u00e7\u00e3o deixa ainda mais claro que a advocacia deve ser exercida com seriedade, sem a necessidade de apelos visuais ou exibi\u00e7\u00e3o de status. O foco deve estar sempre no conhecimento jur\u00eddico, na \u00e9tica e na constru\u00e7\u00e3o de rela\u00e7\u00f5es profissionais baseadas em confian\u00e7a e compet\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"

      A Ordem dos Advogados do Brasil (OAB) pretende lan\u00e7ar, ainda este ano, um c\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o de advogados nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes.<\/p>\n","protected":false},"author":1,"featured_media":14972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-13476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo-pt"],"acf":[],"yoast_head":"\nOstenta\u00e7\u00e3o na advocacia - LETS<\/title>\n<meta name=\"description\" content=\"C\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o na advocacia nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ostenta\u00e7\u00e3o na advocacia - LETS\" \/>\n<meta property=\"og:description\" content=\"C\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o na advocacia nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/\" \/>\n<meta property=\"og:site_name\" content=\"[:pb]LETS Marketing Consultoria Ltda.[:en]LETS[:]\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T01:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T02:37:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.letsmarketing.com.br\/wp-content\/uploads\/2026\/05\/Digitando.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/#\\\/schema\\\/person\\\/b5c218aa184574c98533184529993933\"},\"headline\":\"Ostenta\u00e7\u00e3o na advocacia\",\"datePublished\":\"2025-03-19T01:40:18+00:00\",\"dateModified\":\"2026-05-27T02:37:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/\"},\"wordCount\":547,\"image\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Digitando.png\",\"articleSection\":[\"Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/\",\"url\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/\",\"name\":\"Ostenta\u00e7\u00e3o na advocacia - LETS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Digitando.png\",\"datePublished\":\"2025-03-19T01:40:18+00:00\",\"dateModified\":\"2026-05-27T02:37:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/#\\\/schema\\\/person\\\/b5c218aa184574c98533184529993933\"},\"description\":\"C\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o na advocacia nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Digitando.png\",\"contentUrl\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Digitando.png\",\"width\":1536,\"height\":1024,\"caption\":\"M\u00e3os teclando notebook para escrit\u00f3rio de advocacia corporativo em tons de vermelho e preto.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/ostentacao-na-advocacia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ostenta\u00e7\u00e3o na advocacia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/\",\"name\":\"[:pb]LETS Marketing Consultoria Ltda.[:en]LETS[:]\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/#\\\/schema\\\/person\\\/b5c218aa184574c98533184529993933\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02b1ff9d6d6696387c862e93564fab13b540c34efc4ff103c6994a601e3ec810?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02b1ff9d6d6696387c862e93564fab13b540c34efc4ff103c6994a601e3ec810?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02b1ff9d6d6696387c862e93564fab13b540c34efc4ff103c6994a601e3ec810?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.letsmarketing.com.br\"],\"url\":\"https:\\\/\\\/www.letsmarketing.com.br\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ostenta\u00e7\u00e3o na advocacia - LETS","description":"C\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o na advocacia nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/","og_locale":"en_US","og_type":"article","og_title":"Ostenta\u00e7\u00e3o na advocacia - LETS","og_description":"C\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o na advocacia nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes","og_url":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/","og_site_name":"[:pb]LETS Marketing Consultoria Ltda.[:en]LETS[:]","article_published_time":"2025-03-19T01:40:18+00:00","article_modified_time":"2026-05-27T02:37:14+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.letsmarketing.com.br\/wp-content\/uploads\/2026\/05\/Digitando.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#article","isPartOf":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/"},"author":{"name":"admin","@id":"https:\/\/www.letsmarketing.com.br\/#\/schema\/person\/b5c218aa184574c98533184529993933"},"headline":"Ostenta\u00e7\u00e3o na advocacia","datePublished":"2025-03-19T01:40:18+00:00","dateModified":"2026-05-27T02:37:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/"},"wordCount":547,"image":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.letsmarketing.com.br\/wp-content\/uploads\/2026\/05\/Digitando.png","articleSection":["Conte\u00fado"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/","url":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/","name":"Ostenta\u00e7\u00e3o na advocacia - LETS","isPartOf":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#primaryimage"},"image":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.letsmarketing.com.br\/wp-content\/uploads\/2026\/05\/Digitando.png","datePublished":"2025-03-19T01:40:18+00:00","dateModified":"2026-05-27T02:37:14+00:00","author":{"@id":"https:\/\/www.letsmarketing.com.br\/#\/schema\/person\/b5c218aa184574c98533184529993933"},"description":"C\u00f3digo de conduta para coibir a ostenta\u00e7\u00e3o na advocacia nas redes sociais e evitar a capta\u00e7\u00e3o predat\u00f3ria de clientes","breadcrumb":{"@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/"]]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#primaryimage","url":"https:\/\/www.letsmarketing.com.br\/wp-content\/uploads\/2026\/05\/Digitando.png","contentUrl":"https:\/\/www.letsmarketing.com.br\/wp-content\/uploads\/2026\/05\/Digitando.png","width":1536,"height":1024,"caption":"M\u00e3os teclando notebook para escrit\u00f3rio de advocacia corporativo em tons de vermelho e preto."},{"@type":"BreadcrumbList","@id":"https:\/\/www.letsmarketing.com.br\/en\/ostentacao-na-advocacia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.letsmarketing.com.br\/en\/"},{"@type":"ListItem","position":2,"name":"Ostenta\u00e7\u00e3o na advocacia"}]},{"@type":"WebSite","@id":"https:\/\/www.letsmarketing.com.br\/en\/#website","url":"https:\/\/www.letsmarketing.com.br\/en\/","name":"[:pb]LETS Marketing Consultoria Ltda.[:en]LETS[:]","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.letsmarketing.com.br\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.letsmarketing.com.br\/#\/schema\/person\/b5c218aa184574c98533184529993933","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/02b1ff9d6d6696387c862e93564fab13b540c34efc4ff103c6994a601e3ec810?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02b1ff9d6d6696387c862e93564fab13b540c34efc4ff103c6994a601e3ec810?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02b1ff9d6d6696387c862e93564fab13b540c34efc4ff103c6994a601e3ec810?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.letsmarketing.com.br"],"url":"https:\/\/www.letsmarketing.com.br\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/posts\/13476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/comments?post=13476"}],"version-history":[{"count":1,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/posts\/13476\/revisions"}],"predecessor-version":[{"id":15214,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/posts\/13476\/revisions\/15214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/media\/14972"}],"wp:attachment":[{"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/media?parent=13476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/categories?post=13476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.letsmarketing.com.br\/en\/wp-json\/wp\/v2\/tags?post=13476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}